Valeria Franco
About
Project overview
Crafting a comprehensive visual identity for a touring Day of the Dead theatrical production. This project encompassed everything from university flyers and venue promotion to dynamic social media assets, official cast and crew apparel, and custom sticker designs to drive ticket sales.
Fandango de la Muerte
Sticker
Emphasizing the marigold motif and central typography as visual foundations, while incorporating pivotal quotes from the theatrical script.
T-shirt Design
Minimalism was achieved by distilling the official poster's core elements into a refined, modern aesthetic that emphasizes clean lines and central skull iconography.
Socia Media Post
Cohesion was achieved by integrating recurring visual motifs, including vibrant marigold patterns, a custom color palette, and thematic icons to unify the work.
Tour Venue Poster
Developing a cohesive visual poster that keeps the colorful folkloric essence while creating unique designs from the official poster
University Official Poster
This piece merges traditional skull design with a modern aesthetic, integrating visual symmetry and a vibrant floral headpiece that provides significant depth and character to the overall identity of the event.
Asset Overview
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